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Product Description

Butterfly Pea Flower Powder is a natural functional powder refined from Clitoria ternatea, valued for its exceptionally high anthocyanin content - about 10 times higher than ordinary plants. This gives the powder its signature deep, gem-like blue hue.

100% Natural: Organically grown raw materials, no artificial colorants, preservatives, or fillers.
Color-Changing Effect: Shifts from blue → purple → pink under different pH conditions, adding strong visual appeal.
Nutritional Value: Rich in vitamins A, C, E, and minerals, combining natural colorant with health benefits.
Market Insight: In 2025, the global market for butterfly pea flower-derived products reached USD 250 million. China accounts for over 30% of supply. Demand in food and cosmetics grows at an annual rate of ~15%, making it a high-potential export category.

Technical Analysis

1. Extraction Process

Mainstream Process: Optimized ethanol extraction improves purity (+30%) and anthocyanin retention (>92%) compared with water extraction.
Premium Process: Supercritical CO₂ extraction ensures no solvent residue and maximum retention of active ingredients.
Production Steps:
Raw material screening → 3-round gradient extraction → Membrane purification → Low-temp spray drying (≤60℃) → 450-mesh sieving → UV sterilization → GMP-certified packaging.

2. Quality & Traceability

Raw Materials: Traceable to organic planting bases in Yunnan & Hainan, China (25% of global planting area). Each batch includes pesticide residue reports.
Finished Products: Tested by third-party labs, with full COA, Certificate of Origin, and Inspection Certificate. Meets EU REACH, US FDA, and California Prop 65 lead ≤0.5ppm.

Product Advantages

Dual Attributes:

Color Value: Natural blue coloring, stable within pH 3–9; 15% more cost-effective than synthetic colorants.
Functional Value: Anthocyanins provide antioxidant capacity 50× stronger than vitamin E, serving as both colorant and functional additive.

Applications

Food & Beverages (65% market share)

Beverages: Cocktails, sparkling water, milk tea (turns purple with lemon), energy drinks (usage: 0.1–0.3%).
Baking & Desserts: Cakes, macarons, ice cream, glutinous rice (e.g., Nyonya zongzi). Stable up to 180℃.
Health Foods: Added to protein powders and meal replacements for appearance and nutrition.

Cosmetics (Fastest-growing, +30% CAGR)

Makeup: Natural pigment for lipsticks, eye shadows (EU Regulation EC No. 1223/2009 compliant).
Skincare: Antioxidant ingredient in serums, masks - supporting "makeup + skincare" trends.

Other Fields

Healthcare Products: Antioxidant capsules, sleep-aid powders (North America).
Handmade Products: Natural soaps and candles (popular in Europe & US creative markets).